De voorgestelde praktijkvoorbeelden zijn het resultaat van een uitwisseling van ervaringen onder de verschillende spelers van de communicatiesector. Dankzij uw bijdragen zal deze rubriek steeds interessanter worden.
Als u over interessante praktijkvoorbeelden uit het digitale drukbedrijf beschikt, contacteer ons dan. Misschien wordt uw voorbeeld wel gepubliceerd bij de volgende update van de site.

case1 Adobe uStore Printers and graphics industry associations play a vital role in creating successful customer experiences with Adobe’s Creative Suite soft ware. Th at’s why the company is committed to supporting its partners through on-site training workshops. Adobe even provides event invitations – as a free service – to help partners promote these educational seminars to their customers.

Customizing those invitations, however, was laborious and required long lead times to collect the necessary details, assets and approvals. To streamline the process, Adobe asked Trekk to develop a Web site where its print industry partners could access event invitations online.
Artikel lezen (EN)

case2 Rules of engagement - Reynolds Dewaltf When Reynolds DeWalt rebranded its company from Reynolds-DeWalt Printing to simply Reynolds DeWalt, the new moniker reflected a change that’s sweeping the print service provider industry. Today, forward-thinking service providers are focusing not only on printed pieces, but also on cross-media communications campaigns that span media such as direct mail, web pages and videos, e-mails, online forums, and blogs—all in an integrated, personalized way that’s engaging and exciting for consumers.
Singapore Artikel lezen (EN)

case3 Taco Bill - MAIL DRIVEN & CROSS-MEDIA SOLUTION Taco Bill is an Australian owned franchise restaurant company serving traditional Mexican food. It is the largest chain of Mexican food restaurants in Australia. Taco Bill briefed their printer Digital Logic, to develop an integrated mail, web and email test campaign for 3 stores targeting existing Taco Bill Birthday Club members. Artikel lezen (EN)

case4 Double-digit response from Personalized Direct Mail Target® Stores, one of the largest retail chains in North America, sends direct mail to its most frequent shoppers multiple times per year. Customers spending above a certain level using their Target charge cards receive personalized direct mail pieces that reflect the types of products they purchase. The objective is to drive guest traffic to the stores by enticing them with special coupons and incentives, included in the mailer, for products Target thinks they could use or are likely to buy, based on analysis of established purchase patterns.
Rainham, Essex, United Kingdom Artikel lezen (EN)

case5 Make it personal. And profitable. Whether electronic or printed, communications that are more relevant to their intended audiences are more memorable, achieve better response rates and build customer loyalty. Artikel lezen (EN)

Cas pratiques

trimester 1 I 2009

Pixi award 2008

trimester 3 I 2008

trimester 2 I 2008

trimester 1 I 2008

trimester 4 I 2007