M&S Personalised Reward Statement

The story

London-based retailer M&S needed to communicate with employees regarding the value of benefits they receive. The giant retailer worked with dsicmm to create variable-colour digital booklets driven by each employee’s profile. Goals were to:

Help thousands of employees at hundreds of locations understand the benefits they enjoy
Integrate data from nine internal and external sources, creating one clear, concise document
Keep costs within the previous budget