Optimum Healthcare Cards
The story
Optimum Health had received less than stellar customer feedback about the time it takes to receive an updated member card when they change plans, move, and add or remove dependants. In response, their goals were to:
- Get information to their customers faster
- Create more personalised, more relevant communications
Production notes
- Print engine: Xerox 495 Duplex Continuous Feed Printer
- Size: 216 mm x 279 mm sheet with 51 mm x 76 mm peel off 10-mil coated DocuCard
- Text stock: Xerox ColorXpressions 90 gsm
- Finishing: Lasermax Roll Systems
