Clyde’s Cycle Centre Invoice
The story
Clyde’s Cycle Center wanted to target existing customers using purchase history to drive targeted marketing offers on their invoices. Based on the amount or item purchased, creative sales messages were printed right on the statement. Goals were to:
- Make the most out of every touch to their customer
- Increase inquiries about new products
- Up-sell and cross-sell their services
Production notes
- Print engine: Xerox Nuvera 100/120/144 EA Digital
- Production System or Xerox Nuvera 288 Digital
- Perfecting System
- Size: A4, simplex or duplex
- Media: Xerox Colour Xpressions105 gsm
- Finishing: Invoices stacked in the Basic Finisher Mod
