Clyde’s Cycle Center Application
Speciality Imaging Text Postcard

The story

Clyde’s Cycle Center has a national distribution network for its custom cycles and accessories. Each of the retail sales cards uses a vivid preprinted shell, then digitally applies variable text andimages for promotional marketing based on recipient’s purchase history. Goals for the application are to:

  • Encourage repeat business with a valuable offer for accessories or services
  • Validate offers and thwart counterfeiting using MicroText and Correlation Text

Production notes

  • Printengine: Xerox Nuvera® EA Digital Production System or Xerox Nuvera 288 Digital Perfecting System
  • Size: SRA3
  • Text stock: Xerox ColoTech® SRA3 220 gsm
  • Finishing: Off-line trimming