Vaillancourt Folk Art Collection
The story
Vaillancourt Folk Art (VFA) is noted for its handpainted, collectable chalkware figures, created in antique chocolate molds that date back to the nineteenth century. They sell these visually appealing pieces to nearly 500 museums and up marketstores around the nation. VFA goals were to:
- Create collateral equal to the high quality of VFA products
- Motivate collectors to purchase more often
- Print on demand to promote special offerings
Production notes
- Print engine: Xerox 700 Digital Colour Press
- Sheet size: Catalogue A3, trifoldA4, postcards/rack cards SRA3
- Cover stock: Xerox Colotech®+ Silk Coated (catalogue 120 gsm), (trifold90 gsm), (postcards/rack cards 280 gsm)
- Finishing: Light Production finisher, off-line trimmer
