Adobe® CS3 Trial-DVD Campaign
The story
Adobe Systems wanted to excite prospects about its new Creative Suite™3 (CS3) family of products. Adobe worked with Impress, a communications provider introduced to them by Xerox, to create their first campaign. Completely automated, the campaign consisted of print, DVDs, Web and email –all personalisedfor one-to-one impact. Goals included:
- Improve communications and encourage trial use
- Create multiple customer touch points for increased response
- Upgrade existing CS1 or CS2 customers to CS3
Production notes
- Print engine: Xerox iGen3®110 Digital Production Press
- Cover stock: 90 gsmAdobe pre-printed stock
- Text stock: Xerox Colour Impressions® for FC voucher
- Finishing: Guillotine
