Lonely Planet Travel Guide
The story
The ability to publish on demand for small niche market travel books has real profit potential. What started out as The Lonely Planet Guide to Sydney, Australia, is now a series of local travel books. Digital printing makes it possible to:
- Produce short runs with exceptional image quality
- Create regular updates and customisedversions for different cities and regions
- Leverage reusable content to keep development costs low
Production notes
- Print engines: Xerox Nuvera®288 Digital Perfecting System and Xerox DocuColor™ 8000 Digital Press
- Sheet size: 320 mm x 450 mm; Trim size: 129 mm x 197 mm
- Page count: 58 pages
- Cover stock: 215–300 gsmcoated; Text stock: 80 gsmwhite uncoated; Colour inserts: Run on a DocuColor 8000 with Digital Colour Silk Coated Text 140 gsm
- Finishing: Books are bound with an in-line C.P. Bourg Book Factory
